Although Small is Beautiful, Economics as if People Mattered was published almost a half century before The Creativity Leap, together these books present approaches for solving some of the modern world’s worst problems.
In her latest book, The Creativity Leap, Dr. Natalie Nixon emphasizes that unlocking our innate creativity enables us to produce breakthrough products and services.
- Our capacity to exercise awe, pause, dream, and ask audacious blue-sky-thinking questions … enable us to imagine how things might be. —to think through problems and work with others to … increase …creative competency [pages 4-5].
- The fourth industrial revolution (4IR) is here. …rarely are we prepared for the leaps that each industrial revolution presents to us. …How can we forecast what will be needed to survive and thrive in this new frontier of ubiquitous technology? [page 86].
- Dr. Nixon says the future of the world depends on creativity [page 85]
In 1973 E.F. Schumacher, in Small is Beautiful, Economics as if People Mattered stated
- …modern technology has deprived man of the kin of work that he enjoys most, creative, useful work with hands and brains, and given him plenty of work of a fragmented kind, most of which he does not enjoy at all …
- …modern technology, the way it has developed, is developing, and promises further to develop, is showing an increasingly inhuman face, and that we might do well to take stock an reconsider our goals. …The use we have made of our knowledge is only one of its possible uses and, as is now becoming even more apparent, often an unwise and destructive use.
- …what is now the rarest privilege, the opportunity of working usefully, creatively, with his own hands abd brains, in his own time, at his own pace—and with excellent tools. Would this mean an enormous extension of working hours? No, people who work in this way do not know the difference between work and leisure [pages 160-161].
- …We jolly well have to have the courage to dream…[page 162]
Dr. Nixon reports that Paul Petrone, head of academic and government marketing at LinkedIn Learning wrote, While robots are great at optimizing old ideas, organizations most need creative employees who can conceive the solutions of tomorrow [page 87].
- Dr. Nixon stresses the importance of play, that “pure fun” moments are important to keep alive in our organizations. …It is essential for any creative endeavor [page 117].
- She states …pushing the limits of a situation in audacious ways… is unhinged from the constraints of “We’ve always done it this way” or “We tried that 15 years ago and it didn’t work!” [page 35].
- We get attached, and do not always pause to allow other opinions to emerge [page 27].
Dr. Nixon says: As a collective of humans on this earth, we need to piece together a world of work that does not yet exist, on where people show up fully invited to bring their whole selves to their jobs and to create. Currently, this is no the way most people get to work, but it is the optimal way, and it will result in happier employees and customers [The Creativity Leap, page 11].
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